Director, Regional Market Development
Department: 303 CommercialLocation: Waltham, MA
Company Overview:
Dyne Therapeutics is focused on delivering functional improvement for people living with genetically driven neuromuscular diseases. We are developing therapeutics that target muscle and the central nervous system (CNS) to address the root cause of disease. The company is advancing clinical programs for myotonic dystrophy type 1 (DM1) and Duchenne muscular dystrophy (DMD), and preclinical programs for facioscapulohumeral muscular dystrophy (FSHD) and Pompe disease. At Dyne, we are on a mission to deliver functional improvement for individuals, families and communities. Learn more https://www.dyne-tx.com/, and follow us on X, LinkedIn and Facebook.
Role Summary:
The Director, Regional Market Development, works across the neuromuscular community as a face of Dyne and is responsible for partnering cross-functionally on regional strategy and execution of tactical plans that drive account engagement based on science and a deep commitment to patient care. The Director, Regional Market Development, will build strong relationships with key stakeholders, including neuromuscular healthcare professionals, academic institutions, and uncover local/regional patient advocates while developing deep regional insights regarding the patient journey/referral pathways. The goal is to build a foundation that enables treatment access to Dyne’s products and services.
As part of a high performing team, this role seamlessly collaborates cross functionally to deliver a one Dyne approach, including close collaboration with Marketing, Medical Affairs, Patient Services, Advocacy, and Market Access to ensure cohesive and aligned go-to-market strategies and successful execution. The Director, Regional Market Development, will liaise between Dyne functions and the external stakeholder ecosystem, relaying key insights and driving the co-creation of value-added strategies that accelerate overall launch readiness.
This is a field-based role that will require a blend of virtual and face-to-face engagements
Primary Responsibilities Include:
Regional Strategy Development
- Partner to set the strategy and execute engagement plan for key accounts in designated region
- Establish Dyne as a trusted, enduring partner amongst the neuromuscular community and play a pivotal role in building and driving Dyne’s reputation
- Synthesize key customer insights and stakeholder dynamics and bring to leadership to inform evolution and optimization of strategy, tactics, messaging, and program execution
- Create annual business plans aligned with overall goals for assigned key accounts including cross functional support required to drive regional objectives
- Secure necessary resources and collaborate with matrix teams to lead business and account planning, ensuring deep customer and competitive insights
Drive Overall Launch Readiness
- Drive market development by profiling key treatment centers to understand patient care, treatment logistics, and patient support infrastructure
- Ensure treatment by delivering education on disease and product related topics including infusion capacity/home infusion capabilities
- Map treatment center referral pathways, HCPs involved in treatment decisions, regional payer ecosystem, and potential barriers to care
- Validate processes for billing, coding, and reimbursement
- Drive company growth, develop and expand regional partnership opportunities, and manage relations with potential partners across the assigned geography
- Develop and implement KPI’s to ensure quality and speed in execution
Customer Centricity – Market Analysis & Digital Capability
- Act as a trusted partner and as the primary (but non-exclusive) Dyne point of contact with assigned treatment centers/experts/customer in their geographies
- Drive innovation in commercial strategy and tactics to build brand awareness, excitement, and intent to prescribe while ensuring superior execution of market development efforts
- Stay abreast of industry trends, market dynamics, and the competitive landscape to identify opportunities and drive competitive differentiation of Dyne’s platform and pipeline of novel treatments
Financial Performance
- Meet and exceed business objectives through thoughtful planning, collaboration with internal and external partners, and utilization of tools and resources for flawless execution of business objectives
Education and Skills Requirements:
- BA/BS degree required; advanced degree (MBA, PhD, PharmD) preferred
- Minimum 10 years’ experience in a similar role in the rare disease market
- Proven track record of successfully launching and commercializing biotech products, with a strong understanding of the unique challenges and opportunities in the rare disease market
- Deep understanding of value & access, market structure, competitive landscape, industry trends, and regulatory environment in the US region required
- Previous experience in key account management preferable
- Proven analytical and problem-solving skills. Ability to analyze data, understand trends and develop recommendations for action based on analysis
- Influential personality with the ability to simplify and clarify complex issues to broad and diverse audiences
- Enterprise mindset that makes culture and values come to life in everyday activities
- Experience in a small, rapidly growing biotech with the ability to operate and maneuver in a start-up environment while keeping a solutions-oriented mentality
- High ethical standards and integrity
- Ability to travel up to 60% of the time to meet business objectives
#LI-Onsite
The statements contained herein reflect general details as necessary to describe the principles functions for this job, the level of knowledge and skill typically required, and the scope of responsibility, but should not be considered an all-inclusive listing of work requirements. Individuals may perform other duties as assigned, including work in other functional areas to cover absences or relief, to equalize peak work periods or otherwise balance workload.
This description is not intended to be constructed as an exhaustive list of duties, responsibilities, or requirements for the position. This position may change or assume additional duties at any time. The employee may be requested to perform different or additional duties as assigned. All Employees are expected to adhere to all company policies and act as a role model for company values.
Dyne Therapeutics is an equal opportunity employer and will not discriminate against any employee or applicant on the basis of age, color, disability, gender, national origin, race, religion, sexual orientation, veteran status, or any classification protected by federal, state, or local law.
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